Every detail finds its place.
Personalised services and solutions to experience BEER with complete freedom, from departure through to your return.
The BEER approach
A complete experience, leaving nothing to chance.
Together with our partners, we can offer and coordinate exclusive services that make taking part in BEER events simpler, more personal and freer.
In every detail
Arrive with complete freedom.
Dedicated supercar transport
Would you rather not drive your supercar to the event? On request, we coordinate collection and delivery from your home to the departure point through exclusive, dedicated transport.
Supercar rental
We can guide you in choosing a rental supercar suited to the experience and your requirements.
Private flights and transfers
We coordinate flights, transfers and private transport to reach the event or continue the journey with complete freedom.
Hotel and hospitality
Hotels selected for comfort and atmosphere, with the option to choose rooms suited to the needs of every guest.
In every detail
Personalise the experience.
Tailor-made tours and events
Fully private experiences, bespoke itineraries and events also designed for companies, groups and special occasions.
Lake Como tours
The opportunity to enrich the journey with a Lake Como tour aboard exclusive, selected boats.
Car care
On request, we arrange washing and care for your car at the end of each day, ready for the next road.
Experiences for accompanying guests
Between Milan and Como, the opportunity to visit leading fashion houses and enjoy experiences designed for accompanying guests.
Frequently asked questions
Before you set off.
Everything you need to understand how BEER experiences work.
How does a participation request work?
Send your request directly from the event page. The BEER team considers it personally and gets back to you with all the information you need.
Which cars can take part?
BEER experiences are designed primarily for supercars, sports cars and vehicles of particular interest. To check whether your car is suitable, contact us before submitting your request.
Can I bring a guest?
Yes, subject to availability for each event. You can indicate this directly in your participation request.
What is included in the experience?
Each event has its own format. The route, hospitality, dining and included services are set out on the event page and communicated in detail to confirmed participants.
When will I receive the final programme?
The programme, meeting point and all practical information are shared privately with participants before the event.
A considered conversation
Every journey can be different.
These are some of the services we can coordinate through our partner network, and they are not the full extent of what is possible. Tell us how you imagine your experience and we will explore the best ways to shape the journey around your needs. For those who choose to experience a BEER event, some details are deliberately left to be discovered.