The road, exceptionally considered.
Supercar and sports-car experiences and events, shaped by memorable roads, places to discover, selected hospitality and authentic flavours.
The BEER experience
Not simply gatherings. Experiences considered in every detail.
Selected routes, authentic places, considered hospitality and tables chosen with care, shared with a community united by the same passion for the automobile.
On the calendar
Upcoming events
How it works
Your next experience starts here.
- 01Discover the event that best reflects your idea of an exceptional experience.
- 02Send your participation request.
- 03Receive personal confirmation and every practical detail from our team.
Frequently asked questions
Before you set off.
Everything you need to understand how BEER experiences work.
How does a participation request work?
Send your request directly from the event page. The BEER team considers it personally and gets back to you with all the information you need.
Which cars can take part?
BEER experiences are designed primarily for supercars, sports cars and vehicles of particular interest. To check whether your car is suitable, contact us before submitting your request.
Can I bring a guest?
Yes, subject to availability for each event. You can indicate this directly in your participation request.
What is included in the experience?
Each event has its own format. The route, hospitality, dining and included services are set out on the event page and communicated in detail to confirmed participants.
When will I receive the final programme?
The programme, meeting point and all practical information are shared privately with participants before the event.