The road is only the beginning.
A passion born long before BEER, shaped by engines, travel, places and people.
Our story
A friendship, a passion, a road shared.
The company grew from a friendship that began in the early 1980s in Briosco, on a small village street. Two boys who had only just started walking would test the endurance of the then-famous BMXs and Saltafoss scooters, collecting a few scars along the way: small signs of resilience, determination and a bond taking shape.
As they grew up, travel and life experiences led them to discover distinctive and evocative places across Italy and Europe.
BEER was born from the wish to share those experiences with people united by a passion for engines, sports cars and motorcycles, new places, the perfect line through a corner, breathtaking landscapes and the authentic flavours of this land.
Your dream. Our passion.
BEER — Best Events Ever on Road
Our philosophy
The journey matters as much as the destination.
For us, the journey matters as much as the destination. Every event is designed as a complete sensory experience, bringing passions and people together.
Engines
The symphony of an engine, the precision of a corner, the emotion of pure driving.
Places
Scenic roads, hidden villages and postcard views, discovered bend by bend.
The table
Exceptional food and wine, local traditions and the pleasure of sharing a considered culinary experience at the end of the day.
What brings us together
The right people, pace and places.
The right people
Deliberately small groups, allowing the highest level of service and placing every participant at the heart of the experience, with particular care for discretion and privacy.
The right pace
Itineraries designed for the pleasure of driving, with time to stop, talk and enjoy every moment of the journey.
The right place
Authentic places, restaurants and landscapes chosen for their atmosphere and strong local identity, away from the most familiar addresses.